Rihanna for River Island

@ ILBUSCA Rihanna

The fashion world loves a good collaboration!

Remember H&M and Versace?


H&M and Marni?



H&M and Maison Martin Margiela? Ok, so this one hasn’t happened quite yet…


 Well, move over H&M because the music world loves collaborations even more than you do and, oftentimes, when Music meets Fashion we have Magic!

On this occasion Rihanna, and River Island fans alike, are in for a treat of RiRi proportions as River Island and the British Fashion Council announce the launch of the most anticipated collaboration of 2013:

Rihanna for River Island at London Fashion Week!

The collection will be showcased at an event on Saturday 16th February.

The show will present the Spring/Summer 2013 collection of clothing and accessories designed by Rihanna to the world’s media and her fans for the first time.

The collection will launch globally in River Island stores and on-line on Tuesday 5th March. It will also be available exclusively in the United States ,and Japan at Opening Ceremony.

“We are very excited to present our Rihanna for River Island collection at London Fashion Week. This is the perfect platform to showcase Rihanna’s design talent and ambition” – Ben Lewis, River Island Chief Executive, is quoted as saying.

And what does RiRi herself think?

@ ILBUSCA Rihanna

Launching at London Fashion Week is a dream come true for me. I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”

About The Author

Self confessed workaholic, serial entrepreneur, fashion fiend, fitness freak, and mom of 2; Dinah is the Editor of 72M Magazine, owner of The Freperie, and proudly INTJ!

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