July’s issue was launched following a Dolce & Gabbana giveaway for new and old fans alike, with simultaneous competitions running on Facebook and Seventy2minutes.com.

I’ve always felt that competitions/giveaways are a great way to engage with people and I like giving things away!

Honestly, I do.

a) It’s a lot of fun, (b) the smaller the number of entrants the better the chances, and ( c) the personal ‘thank you’ you receive when someone realises that they’ve actually won something awesome!

The reality is you don’t actually expect anyone to say thank you. Maybe it’s an unfortunate sign of the times, or maybe it’s just the way people interact with ‘faceless’ businesses but when someone puts in real effort… like sending a ‘thank you’ all the way from Brooklyn… you remember that it’s the littlest thing that make a big difference.

Thank you, from http://www.theaccessorylady.com//blog