Running an e-shop is no mean fate. You may not get to see your customers but you expect your fair percentage of the good, the bad and the downright ugly. Mix that up with an e-solution like Ebay and you can almost predict that at some point the going will get comically rough. Any Ebay trader will grudgingly regale you with stories of NPB’s (Non-paying bidders), malicious feedback abusers and Ebay/ Paypal incompetence. The latter, I’ve been told, is the cause of many an Ebay trader simply shutting shop and hightailing it outta Dodge. I’ve considered this. My business brain tells me that E-domination needs an online presence beyond the confines of the red, blue, yellow and green but beyond doesn’t mean excluding, because Ebay is still an online force to be reckoned with.
I remember when catalogue shopping was ‘the thing’. Browsing through a colourful booklet, buying at whim and not paying until six months later… result… especially if you’re a hard-up teen. I also remember, and I won’t name names, friends who happily ordered items, wore them and then shamelessly returned them with no real intention of ever purchasing a thing… scandalous, I hear you gasp. Oh yes. So in those early days when stores started to heavily promote their ‘distance selling’ programmes how did they stomach the bad and the ugly? How on earth did they manage?! I think they realised that 20% of your customers will cause you 80% of all your woes and carried on regardless, because this means the majority of people, who pass through your virtual store, are genuinely good and whilst I’m convinced that Ebay/Paypal choose staff for their particular density (they’ll be plenty of time to explain this in another blog) I’ve decided that when the going gets tough the tough need to go shopping.
You don’t have to tell me twice!
My fashion heart is so fickle that as soon as I sniffed the potential of designer bargains and hour long haggling fests I was in seventh heaven. E-who?
Oh the joy of shopping. I could write for days about the tingling in my fingers and the Cheshire grin on my face when let loose on a shopping spree. Dangerous, I know.
But lookey what I nabbed…
Then my business brain kicked in and reminded me of ‘The Tipping Point’. A must read for any business that relies on networking (and if you don’t get this I really mean every business!)
Little things = Big difference so I’m spending my hiatus from my 9-5 to make some little changes to Amara’s Closet because clearly I love this a little too much to let a little rough patch come between me and a dirty shopping sesh!